Canada’s meeting place for freelance writers and creators

Established 2010

The above quote is from CEO Jason Calacanis of Mahalo.com, a "learn anything" site that repurposes content from around the web. When he began his venture, he reportedly said that the site wasn't reliant on Google, and that he could build a loyal base of visitors without it.

But when Google announced its algorithm change — which aims to weed out sites that offer low-quality content — Mahalo let go a tenth of its staff, and announced the site will focus more on producing video. How? By giving "experts" the opportunity, but little or no money, to produce how-to videos.

Calacanis's assertion that "the web is moving from the home of journalism and writers to the domain of experts" is based on the (false) assumptions that journalists are not experts and that quality work, the kind that you pay for, is a thing of the past.

Not so. If Google's move is the opening salvo in a war against junk sites on the web,  professional writers are out there fighting battles every day. Mahalo's retreat is a small but hopeful hint of victory.

American freelance business writers earn an average of $25-30,000 per year, according to an informal survey completed by 67 members of the Society of American Business Editors and Writers (SABEW). The poll found that freelancers are paid between 75 cents and $1 per word, if they are paid by the word, or an average of $250 per assigment.“The…
Toronto writer Derek Finkle’s first feature assignment netted him a cover story in Toronto Life. It all started in 1993 when he became the magazine’s first intern. The story was about a sting operation on a paid hit and it introduced Finkle to key police sources that would prove helpful to his later work. But it was a formative experience in…
We’re hearing that a certain national TV broadcaster – not the CBC – has been inviting people onto national news programs in return for … no payment.Sometimes, it may make sense for you to appear on a program without getting paid for it. If you’ve written a book and you figure going on national television to flog your book is as good a…

Page 4 of 4

First 2 3 4