Canada’s meeting place for freelance writers and creators

Established 2010

A week ago, Demand Media emailed its so-called "army of freelancers" to let them know why it was offering fewer writing assignments for its sites, including eHow.com. In the email, which is posted in full here on Business Insider, Demand says now that there's a huge backlog of stories on eHow, it is shifting its focus to "more targeted categories" and will be posting more "slide shows, video series and feature articles."

The decrease in story assignments—from tens of thousands to a few hundred, according to one writer—means some bloggers will be out of work (however low-paying that work may be). The company's chief revenue officer defended the move: "We don't feel like it's that dramatic of a change because it's not like every assignment was being taken. It's all about quality for us."

Yes, clearly Demand Media is all about quality. Having amassed a few million articles for eHow by (under)paying writers cents a word, the company now wants to "completely execute on our vision of having the most qualified writers and editors working on titles within their areas of expertise." Demand is also promising to give the freelancers who keep writing for them self-promotion tools to increase their "exposure." Sound familiar?

That's mighty generous of them, but the move might also have something to do with the waning effectiveness of the content-farming model. Changes in online search algorithms, notably Google's, have made their SEO-focused content delivery methods less profitable, and the company has already made moves away from those: they announced they would start paying feature writers $350 per story back in May.

An update on Business Insider posted today suggests that Demand's writers are upset to have lost so many opportunities and they're accusing the company of essentially shutting down its sites. One writer says that when the assigned started dwindling back in May, Demand said it was because of a technical glitch.

Whatever the reason these assignments are disappearing, can we just say, "Good"? The internet does not need more how-to articles written by non-experts. And writers don't need more of these "opportunities" that offer scant compensation and devalue online writing. Whether Demand's new model will produce quality work remains to be seen, but we're not crying any tears over the shuttering of their info factory.

I was at a professional development seminar the other day and doing the  usual networking thing with fellow freelancers. When it came time to exchange contact info, I began to frantically look for a pen and paper. (As an economy measure I'm currently still operating cellphone-less.) One of my new-found colleagues calmly took out his business card…
Do you freelance at the Toronto Star or The Grid? There have been talks between the Canadian Writers Group/Canadian Media Guild and the Star's senior management about the new freelance agreement at the paper, which contains a couple of, in our view, unnecessary and troublesome clauses. The most recent meeting took place in late August, and…
Some journalists clam up when their work wanders into the realm of sexuality. What's the right language to use? Where is the line between lewdness and frank discussion in sex-related stories? Others, meanwhile, want to become sex specialists but don't know how to break into the market. To help journalists navigate these issues and others, Jon…
Yesterday in Ottawa, Minister of Canadian Heritage and Official Languages James Moore and Minister of Industry and Minister of State (Agriculture) Christian Paradis spoke to the media about their plan to fast-track Bill C-11, the Copyright Modernization Act, and have it passed by the end of the year. The act is, according to many, a long overdue…
Starting next month and running until next May, PWAC Toronto is hosting a series of evening seminars for writers, focusing on professional development topics such as alternate revenue sources, health and science writing, and narrative non-fiction. After the 7 p.m. to 9 p.m. seminars, which will take place either at the Miles Nadal Jewish Community…
Late last month, Quebec Culture Minister Christine St-Pierre voiced her support for a "professional journalist" status in Quebec. Reaction from journalists (and from us) was predictably negative. For freelancers especially, the designation would block too many from accessing important sources in government. Some suggested it was an attack on…
[caption id="attachment_1883" align="alignright" width="580" caption="A portion of Bart Aalbers' cartoon. See the full cartoon at bartaalbers.tumblr.com."][/caption]Here is a fantastic cartoon that illustrates some of the dilemmas we freelancers face [LINK]. Could anybody who is not a freelancer get it? It is so funny because it is all so sadly…
It's that time of year again. The Word on the Street festival is a celebration of literacy, with a focus on magazines and books. Every year it evolves a little more, and since its first year in Toronto in 1990, WOTS has expanded to five other cities across Canada. This Sunday, September 25, Halifax, Toronto, Kitchener, Saskatoon, Lethbridge, and…
In a story for the New York Observer, Emily Witt shares journalist David Dobbs' digital long-form success story. Working with The Atavist, his long-form piece about his mother's affair with a flight surgeon during the Second World War sold a “healthy five-figure" number of copies through Kindle Singles. As Dobbs received a dollar for every copy…

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